Looking for the best social media marketing tools to grow your audience and drive engagement? We’ve got you covered.
Planning and executing a successful social media strategy is a lot of work but the right tools can make it a lot easier.
In this post, we’ll be comparing the best social media marketing tools on the market.
These tools can help to manage your publishing schedule, reach new audiences, and supercharge your social media marketing efforts, all the while saving you time and money.
The best social media marketing tools – summary
Time is money so let’s start off with a summary of each social media tool. Then, we’ll breakdown each tool in more depth.
- Sendible – Overall best social media marketing tool with all the features you could need for a reasonable price. Perfect for agencies and individuals alike. Free plan available.
- SocialBee – The best for those that need to schedule posts to popular social networks. Includes nifty features like content libraries, RSS sharing, Zapier integration, and more.
- NapoleonCat – Solid all-in-one tool that is aimed at customer service teams.
- Iconosquare – Best for social media analytics (includes scheduling and more). Ideal for those focused on Instagram.
- Quuu Promote – The best tool for content promotion. Automatically promotes your blog posts to real, organic social media users.
- Pallyy – A complete Instagram marketing toolkit that supports scheduling for other networks like TikTok. Ideal for content creators and solopreneurs. Free plan is available.
- Missinglettr – Best social media marketing tool to automate the creation of social media campaigns.
- SweepWidget – The best social media giveaway tool.
- Brand24 – The best social listening tool.
- Crowdfire – Another all-in-one tool. Quite affordable.
- PromoRepublic – Best social media calendar tool. Create and schedule social media posts quickly thanks to a huge library of templates.
- Shorby – Best social media landing page creator for Instagram bio links.
- Sprout Social – Excellent enterprise-level social media marketing tool.
- Buffer Publish – Simple social media publisher with a free plan.
- IFTTT – Free tool to automate your social media marketing.
#1 – Sendible
Sendible is an industry-leading social media tool that makes it easy to grow your (or your client’s) social media profiles.
It includes a diverse range of features including publishing, social listening, and collaboration tools, as well as advanced analytics.
One thing that makes Sendible stand out from other tools is the number of integrations it offers.
Aside from integrating with all the major social media networks (including TikTok!), it also integrates with other apps and tools in your marketing stack, like Google Business, WordPress, Blogspot, Canva, Google Analytics, Slack, and more.
You can even install the Google Chrome extension to publish and schedule content as you browse the web, without even having to open the tool.
We also like the built-in image editor and graphic design tool, and the post preview tool, which allows you to customize and preview text and images on each platform before they go live.
Plans start at $29/month for their Creator package, which includes 1 user and 6 social profiles. A 14-day free trial is available for all plans.
#2 – SocialBee
SocialBee makes it easy to plan and publish engaging content across all popular social networks. It makes it easy to organize your social calendar and manage your publishing tasks from one place.
SocialBee allows you to easily set up a posting schedule to help you to stay organized. All you have to do is use one of SocialBee’s calendar templates and customize it to your needs.
SocialBee also offers more advanced scheduling tools than some of its competitors, such as custom URL shortening and tracking, retargeting tools, advanced analytics, and more.
You can use it to organize your scheduled content into different categories to ensure a balanced mix, repost evergreen content, or create post variations to refresh recycled content. The RSS function allows you to easily import content from different sources.
SocialBee is available from $29/month for their Bootstrap plan, save 16% with annual billing. All plans come with a 14-day free trial if you want to try before you buy.
Read our SocialBee review.
#3 – NapoleonCat
NapoleonCat is a social media marketing tool that’s ideal for customer service teams. Their unified inbox makes it easy to handle all of your customer communications in one place.
With NapoleonCat, you can communicate with customers across all your social platforms using a single inbox. You can automatically field common inquiries, supercharge your response rate, and drive more conversions.
In addition to communication management tools, it also offers automated publishing and reporting features, a multi-platform scheduling tool, and more.
NapoleonCat paid plans start at $21/month (billed annually) for up to 3 profiles and 1 user. You can also sign up for a free 2-week trial with no credit card required.
Read our NapoleonCat review.
#4 – Iconosquare
Iconosquare offers more content types, deeper analytics, and more advanced features than many other scheduling tools. It supports user tagging, geolocation, comment scheduling, and more.
And Instagram users will appreciate the ability to save lists of captions and hashtags.
Reporting with Iconosquare is super easy. You can set it up to automatically generate reports and send them to your client’s (or team members’) inbox. Collaborating with others is also a breeze, with lots of intuitive collaboration tools.
It’s a little pricier than some other post-scheduling tools but, if you have the budget for it, it’s worth it.
Iconosquare is available from $59/month for 5 social profiles (save 22% with annual billing). A 14-day free trial is available.
Read our Iconosquare review.
#5 – Quuu Promote
Quuu Promote is a content promotion tool that automatically promotes your content to hundreds of real social users. It makes it put your social media marketing efforts on autopilot and automatically generates a ton of engagement and social shares.
It works like this:
All you have to do is add your website/blog’s RSS feed to Quu Promote. Then, whenever you submit new content, Quuu Promote will review it to make sure it matches their guidelines and if it does, promote it to their sharing network.
They’ll automatically include the author’s name and tag them in the Tweets, add images, and more. As a result, you should get hundreds of shares across Twitter, Facebook, and LinkedIn.
And don’t worry, they’re not just promoting your content to fake accounts or bots.
All users in Quuu Promote’s network are real people that have manually subscribed to categories they’re interested in, so you can be sure that it’s only being promoted to people that are genuinely interested in the content that you’re producing.
When people start sharing and talking about your brand content on social, it also helps with your off-site SEO efforts. Social signals are a big Google ranking factor and can help you jump ahead of your competitors in the search engine results pages.
Quuu Promote plans start at $75/month for 10 post promotions per month. There is no free trial available but they do offer a 15-day 100% money-back guarantee.
#6 – Pallyy
Pally is a complete Instagram marketing toolkit that also supports scheduling for other networks.
The main draw of Pallyy is its excellent post editor and scheduling tool. You can use it to create stunning Instagram posts with ease (as well as posts for Facebook, LinkedIn, Twitter, TikTok, and more) and schedule them to be published in advance.
Aside from their scheduling tool, they also provide an Instagram bio-link tool that allows you to set up a custom landing page for all your most important bio links. You can customize the theme of the landing page and even track link clicks to monitor their performance.
Pallyy is also has one of the best social inbox tools we’ve seen. It supports most popular social networks and makes it easy to respond to your fans without wasting time.
Free plan offers limited access to scheduling and analytics functionality. The premium plan starts at $18/month per social group and includes access to all features. Annual discounts available.
Read our Pallyy review.
#7 – Missinglettr
Missinglettr is another social media marketing tool that makes it easy to curate content, schedule posts, and set up automated drip campaigns.
Missinglettr really stands out when it comes to automation. It empowers you to optimize and automate your social growth strategy.
For example, you can use the Curate feature to automatically find high-performing social content in your niche and use it to inform your own social media marketing campaign. You can also create your own content using their content creation tool.
The multi-purpose social calendar allows you to schedule your output across various social platforms months in advance. You can even set up automated drip campaigns to get 12 months of social media posts out of each piece of blog or video content you publish.
Missinglettr offers a free plan that supports up to 1 workspace, 1 social profile, and 50 scheduled posts. Paid plans start at $19/month and a free 14-day trial is available.
Check out our Missinglettr review.
#8 – SweepWidget
SweepWidget is a social media giveaway tool that can help you to easily create and run contests on your social media accounts.
It’s by far the best social media giveaway tool as it’s super easy to use. You can use the drag and drop builder to create professional contests and giveaways.
All of the contest widgets you create are fully mobile optimized and can be entered via 90+ platforms, including all the major social media platforms.
Contest and giveaways are a great way to build an engaged social media following, and SweepWidget makes it easy for just about anybody to host a professional and secure competition.
SweepWidget offers a free basic plan. Paid plans start from $29/month.
Read our SweepWidget review.
#9 – Brand24
Brand24 is an online monitoring tool that can be used to keep track of mentions on social platforms. It’s the best social listening tool to use to stay ahead of the game when it comes to reputation monitoring.
The tool can be used to track brand sentiment across a range of social platforms including Twitter and Instagram. You can monitor mentions, and discussion volumes based on target keywords related to your brand. These insights will help you to gauge how well your brand is being received on social media, and you can then use this information to inform your strategy.
Brand24 also includes an influencer score feature. You can use this feature to identify and rate influencers in your niche and make informed decisions about which creators to collaborate with.
Prices start from $99/month to monitor up to 5 keywords.
#10 – Crowdfire
Crowdfire is a simplified social media platform that can be used to manage multiple social accounts from one easy-to-use dashboard.
The tool comes with a powerful content creation tool, that can help you to curate articles and images from across the web to post to your social accounts. You can also use Crowdfire to publish and schedule content, and monitor important analytics.
Crowdfire is a great all-in-one tool that provides everything social media marketers need to easily stay on track of multiple social accounts. It also comes complete with a mentions feature, so you can easily keep track of what your followers are saying about your brand.
CrowdFire is free for up to 3 social accounts. Paid plans start at $7.48/month.
#11 – PromoRepublic
PromoRepulic is a leading social media marketing tool that helps businesses to manage multiple social pages all from one dashboard.
The platform provides marketers with solutions like automation, scheduling, and even allows businesses to recycling of old content that performed well.
With the tool, you also get access to a library of curated content and templates that can be customized to easily create social posts. The tool also has powerful reporting features that are useful for marketers working with a range of clients.
Basic analytics is included on all plans. On Pro plans and above, you’ll find advanced analytics and a social inbox.
Plans start from $59/month with annual discounts available. Limited Solo plan $9/month billed annually. Get started with a 14-day free trial.
Read our PromoRepublic review.
#12 – Shorby
Shorby differs from most social media marketing tools on this list. It focuses specifically on making it easy for you to create social media landing pages for platforms like Instagram and TikTok.
Using the tool, you can create landing pages to host and organize promotional links. If like with Instagram, you can only include one link in your bio or content, Shorby is exactly what you need.
Shorby is an extremely easy-to-use tool. Once you’ve created your landing pages, you’ll be provided with a short, professional link that can be used across social platforms.,
In addition to landing page creation, Shorby also offers analytics like click-through rate and more.
Pricing plans start from $12 per month (billed annually).
Learn more in our Shorby review.
#13 – Sprout Social
Sprout Social enterprise-level all-in-one social media marketing tool. The tools offer a range of useful features such as publishing and scheduling, analytics tracking, social media listening, and engagement.
Sprout Social makes it easy for businesses to manage social media engagement on a large scale with the help of a unified social inbox. Every aspect of social media marketing from creating and scheduling posts to manage personal and direct messages can be performed from the Sprout Social dashboard.
Pricing starts from $249/user/month. There’s is also a 30-day free trial available.
Read our Sprout Social review.
#14 – Buffer Publish
Buffer Publish is a simple social media publishing tool that can be used to make social media publishing more organized and streamlined. You can use the tool to create, schedule, and publish posts, as well as managing Instagram stories, all from the same dashboard.
The tool was created with agencies in mind and allows teams to easily collaborate on their social media tasks.
Buffer Publish also features a shop grid tool, which allows companies to easily link from Instagram posts to shoppable pages, which is a great addition for eCommerce businesses.
The free version of Buffer Publish includes 10 posts per month, across 3 social channels.
There are also paid plans available with a bigger post allowance. These plans start from $15/month.
#15 – IFTTT
IFTTT is a free social media automation tool solution that makes it easy to manage a range of social media platforms. The tool integrates with all the major social media platforms and enables you to create free ‘applets’ which are essentially automations for common social media processes like creating and sharing posts.
IFTTT also integrates with platforms like Medium, WordPress, and Blogger, so it can be used to easily share social media updates about new posts on your blog.
This is the perfect tool for busy professionals as it can really help to streamline common social media marketing tasks and save time.
IFTTT has two plans, free and Pro. The free plan allows you to create up to 3 applets. The pro plan allows you to create unlimited applets and costs only $3.40/month.
Finding the best social media marketing tools for your business
That concludes our list of the 20 best social media marketing tools to grow your audience. Not sure which one is the right choice for you? Here’s a quick recap of our top three recommendations and when to use them:
- Sendible – The best choice for individuals and agencies that are looking for a reasonably-priced all-in-one solution to social media.
- SocialBee – The best choice if you’re primarily looking for a publishing tool.
- Iconosquare – The best choice for those who are focused on social media analytics or Instagram. Includes a social scheduler that is designed with Instagram scheduling in mind.
Now, it is important to remember that we have covered the full spectrum of social media marketing tools in this article. And some of the other tools will be useful additions to your marketing stack as well.
For example, you may want to pair an all-in-one tool like Sendible with a contest tool like SweepWidget or a content promotion tool like Quuu Promote.
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