The Essential Guide To Must Have WordPress Plugins

Essential Guide To Must Have WordPress Plugins

Have you ever installed WordPress and wondered what plugins you should be installing?

You’re not alone.

There are thousands of plugins you could install which means it can be challenging to choose.

I’ve built my fair share of websites and tested a lot of plugins in the past. This has led me to creating my own list of go-to WordPress plugins.

This includes plugins that improve user experience, security, make backing up your content easy as well as saving time and improving conversions.

But here’s the thing…

There are always alternatives and what plugin is right for one person isn’t always right for another.

So instead of putting together a generic “must have” or “essential” plugins list for you and saying “you must use this plugin for [insert helpful feature]”, I have put together a list that you will find far more helpful.

Below you will find a detailed list of the types of plugins that I usually install for each new blog I setup. I’ve included alternatives for each type of plugin as well as a brief comparison to give you a better idea of which plugin to choose.


Click on the links below to quickly jump to the section you want to read:

Speed up your blog

If your blog takes too long to load, you could be losing money because people expect blogs to load fast.

Studies have proven this; TagMan found that just a one second delay could cause a 7% drop in conversions.

Google even incorporates page load times into its algorithm and with the use of mobile phones to access the web, page load times will only get more important.

I covered a number of speed enhancing WordPress plugins a while back, but there are generally two main plugins that I use for this:

W3 Total Cache

W3 Total Cache

This is currently my go-to plugin for improving page load times.

W3 Total Cache has a wide range of features and goes beyond just being a simple caching plugin.

I find that it has a reasonable impact out of the box but it’s best not to tweak any of the advanced settings unless you know what you’re doing.

Fully configured, this plugin can have a serious impact on load times.


  • Compatible with various hosting environments.
  • Minification functionality.
  • CDN support.
  • Database caching.
  • Object caching
  • Browser caching.
  • Advanced settings.

Price: Free.

Get WP Total Cache

WP Super Cache

WP Super Cache

This is a great alternative to W3 Total Cache.

It doesn’t have all the same features but it’s much more straight forward to use.

WP Super Cache will generate static HTML files and serve them to your readers, rather than using dynamic pages which take longer to load.


  • CDN support.
  • Support for multiple caching types (Mod_Rewrite, PHP and Legacy).
  • Choose who static files are served to.

Price: Free.

Get WP Super Cache

Which should you choose?

Both plugins are great options; I have sites that run both of them.

I’ve found that W3 Total Cache is easier to get running out of the box, but more advanced settings are best left alone if you aren’t sure what you’re doing.

WP Super Cache works really well but requires a few settings tweaks to get started, although after that it’s usually plain sailing.

Secure your blog

Security is a big issue on the web and WordPress is no exception.

So it’s recommended that you take action and get a security plugin installed to keep your site locked up tight.

I’ve had a positive experience with both of the plugins below:

iThemes Security

iThemes Security

I started using this plugin back when it was known as “Better WP Security”.

It’s straight forward to use and has a quick setup that makes a number of important security tweaks with a single click.

There are plenty of other security settings you can tweak to lock your blog down further.


  • Ban IP addresses and hosts.
  • Scans for changes to files.
  • Built in brute force protection.
  • 404 error detection.
  • Helpful security logs.
  • Malware scanning.
  • White list your own IP address.
  • Database backups.
  • Strong password generator.
  • Export or import settings in a few clicks.

Price: Free.

Get iThemes Security


Wordfence Security

This security plugin brings the kind of functionality that you would expect to pay a lot of money for.

It’s fairly straight forward to use and has an extensive set of features.


  • Multi-site compatible.
  • 2 factor authentication.
  • Built in caching.
  • Blocks malicious networks.
  • Scans for file changes.
  • Malware scanning.
  • Blocks known attackers in real time.
  • Disk space monitoring.
  • IP blocking.

Price: Free.

Get Wordfence

Which should you choose?

I’ve used both plugins and find iThemes Security a bit easier to find my way around but Wordfence is a very powerful plugin with features that I’d expect to pay a decent amount of money for.

Wordfence does also have added performance benefits.

Backup your blog and get peace of mind

I can’t count how many times I’ve known people to forget to run a backup, update something and look on in disbelief as things fall apart.

It’s true that a lot of web hosts keep backups but you should never rely on these. A company I worked with years ago had their entire blog deleted by their web host. Even the backups were deleted too.

Other web hosts I’ve known to make a tweak that breaks a website without taking a backup first.

Ultimately, you need to take control of the backup process and the best way to do that is to install a purpose built plugin.

It’s also important to make sure that you are doing full backups, rather than just database backups – otherwise you won’t be able to restore everything.

The two plugins below are solid options here:


Backup Buddy

This is one of the most popular premium backup plugins on the market. It’s one of the first plugins that I install on every WordPress based website I build.

I use BackupBuddy because it’s reliable, comes with features that save me time and it’s very straight forward to use.

If you want to migrate a website to a new server, you can use BackupBuddy to run a full backup and then import your website onto the new server without even installing WordPress.


  • Easy website migration.
  • Free 1GB cloud backup (iThemes Stash).
  • Supports multiple cloud storage services including Dropbox and Amazon S3.
  • Scheduled backups.
  • Full backups and database backups.
  • Option to exclude any files you don’t want to backup.

Price: Starts from $80.

Get BackupBuddy



This is another great option that will ensure your blog is backed up.

It’s completely free and simple to use with some very helpful features. There is also an option to upgrade to a premium version which will give you access to support.


  • Supports remote backups to the likes of Amazon S3, Google Drive and more.
  • Easy to use restore function.
  • Schedule backups to suite you.
  • Supports export of WordPress XML files.

Price: Free with premium option available.

Get BackWPup

Which should you choose?

Both are great options.

I personally use BackupBuddy and have done for over well over a year now.

If price is a consideration then BackWPup is a great option and should have the features you will need to schedule complete backups.

BackWPup does seem to support more cloud services (e.g. sending backups to the likes of Google Drive and more) but Backup Buddy covers the main ones.

The only downside to using a free plugin here is that you aren’t guaranteed support and we can’t expect this really can we? Their premium option will give you additional features and paid support.

When it comes to overall cost of the premium version and BackupBuddy, BackupBuddy works out cheaper in some circumstances.

Manage redirects and monitor 404 errors

If you change a posts URL then you need to redirect it to the new URL.

This lets both search engines and users access the new URL. The potential fall out of not doing this can be huge and cause serious issues with user experience.

Generally you would add a 301 redirect which indicates that the URL change is permanent. Occasionally you may wish to add a temporary redirect if the URL will be switching back to the original at some stage, although that is typically used by ecommerce sites when products are removed temporarily.

It’s also important to monitor 404 errors; this will allow you to pro-actively add redirects to ensure a consistent user experience.

Unlike other plugin types, I’ve only found one that is effective for this:



This is a very handy plugin which will manage all of your URL redirects and makes it easy to add redirects for 404 errors.

All errors are logged and you can easily export your redirects if necessary.

While this is a handy plugin, it’s best practice to manually add redirects via the .htaccess file but if you do go with the plugin option, ensure log tracking is disabled in the settings to minimize load on your server.


  • Monitor 404 errors.
  • Import/export functionality.
  • Add 301 redirects with ease.
  • Other redirect types supported (301, 302 and 307).
  • Automatic redirects added when post permalinks are changed.
  • Redirect based on referrer.

Price: Free.

Get Redirection

Optimize your blog for search engines

There are a number of things you will need to do in order to optimize your blog for search engines which WordPress doesn’t support by default.

This involves the likes of technical tweaks such as being able to “noindex” pages which you don’t want Google to index, setting canonical links and other aspects such as adding meta data.

There are a number of good options here, I’ve listed two below:

All in One SEO Pack

All In One SEO Pack

All in One SEO Pack was the first SEO plugin I ever tried. That was quite a while ago now and the plugin is still going strong.

Updates are frequent and it has over 1 million active installs.

One thing that I particularly like is that almost all of the support threads on have been solved in the last 2 months.

That’s amazing for a free plugin, and yes they do have a premium version but it’s still awesome.

What I love about this plugin is that there is a feature manager that enables you to select which features you actually want to use. Well, outside of the general settings.

Maybe you won’t need a file editor, but you will likely need XML Sitemaps – just go in and activate what you need.


  • Built-in feature manager.
  • Import and export settings functionality.
  • Advanced canonical URL support.
  • Built-in XML sitemap generator.
  • Choose how search engines index particular post types.
  • Social meta data can be added.
  • Add on-page meta data to your posts/pages.

Price: Free with premium version available.

Get All in One SEO Pack

Yoast SEO

Yoast SEO

Yoast SEO is one of the most popular SEO plugins available for WordPress.

It comes with a massive range of features including the ability to add OpenGraph data, XML Sitemaps and generate an SEO score on your posts/pages.

After a recent update, particular aspects of the user interface were changed that made it rather clunky. And a lot of people have since revered back to version 2.3.5 (Available here).


  • Helpful page analysis functionality.
  • Basic on page SEO score.
  • XML sitemap generator.
  • Facebook OpenGraph support.
  • RSS settings.
  • Edit titles and descriptions in bulk.
  • Edit .htaccess and robots.txt files.
  • Import and export settings.
  • Various permalink tweaks.

Price: Free with premium version available.

Get Yoast SEO

Which should you choose?

When I first wrote this post, I would have said Yoast SEO hands down.

But the unfortunate truth is that recent updates have ruined the plugin. The new user interface is clunky and it’s very buggy.

Support is near impossible to get unless you have the premium version, although I can’t say how good the support of the premium version is as I’ve always used the free version. They do openly admit that they don’t offer support to anyone using the free version.

There is a plugin called “SO Clean Up Yoast SEO” that makes a good effort at cleaning up some of the annoying changes that have been made. But still, my confidence in the plugin has been shaken.

If you want a more detailed breakdown, be sure to check out our comparison of the best WordPress SEO plugins.

Monitor your progress with analytics

There are a lot of analytics related WordPress plugins, but I prefer to use external tools for analytics because they offer much better functionality.

Two of the popular ones are Google Analytics and Clicky Analytics which I’ve listed plugins for below.

The reality is you don’t need a plugin for this, you can insert tracking code directly and some themes have an option for this.

However, using a plugin does allow for other functionality.

Both platforms can be used for free, although Clicky has more restrictions such as a limit of daily page views and no premium features but you can upgrade from $9.99/month.

Google Analyticator

Google Analyticator

This is a straightforward plugin that allows you to easily add your Google Analytics code and gives you an easy way of stopping logged in users (or specific user roles) from being tracked.


  • Option to not track particular user roles.
  • Support for universal and traditional tracking codes.
  • Dashboard widget.
  • Link tracking options.
  • Option to add additional tracking code.

Price: Free.

Get Google Analyticator

Clicky by Yoast

Clicky By Yoast

This is another straight forward plugin which will add your Clicky tracking code to your blog without any need to mess around with code.


  • Adds tracking code automatically.
  • Option to avoid tracking stats from admins.
  • Support for disabling the use of cookies.
  • Goal tracking functionality.
  • Easy download link tracking.
  • View basic statistics in your dashboard.

Price: Free.

Get Clicky by Yoast

Which should you choose?

This depends entirely on which analytics platform you want to go with.

Both are solid options, Google Analytics is more advanced but more complicated to use. I’ve found Clicky to be more basic in certain areas but the upside is that it’s much easier to find your way around the platform. And the premium features can be quite helpful!

Manage teams and improve editorial processes

WordPress doesn’t come with anything to help manage teams or editorial processes so it’s worth considering using a plugin to add this functionality.

These plugins come in more useful when you have more than one contributor, although I’ve found them to useful for single author blogs too.

Edit Flow

Edit Flow

This plugin is a complete solution for managing your editorial workflow.

You have a helpful calendar which overlays all of your posts so you can visualize your editorial calendar better.

You and your contributors can discuss posts via an editorial comments section which sends out email notifications when comments are added.

I particularly like the option to add custom post statuses which allow you to incorporate your own editorial process into WordPress.


  • Add important details can be added to an editorial meta data section.
  • Editorial calendar allows you to visualise and tweak when your posts will go live.
  • Add custom statuses with descriptions in a few clicks.
  • Notifications are sent when comments are added or post statuses are changed.
  • Subscribe to the editorial calendar with Google Calendar.

Price: Free.

Get Edit Flow

Editorial Calendar

Editorial Calendar

This handy plugin will give you the ability to visualize when your posts will go live and makes it easy to drag and drop them onto different days.

It’s similar to how the calendar within the Edit Flow plugin works but without the extra editorial process functionality.


  • Change when a post will go live with the drag and drop interface.
  • See post statuses from the calendar.
  • Quick edit function works from within the calendar.
  • Manage posts for multiple authors.

Price: Free.

Get Editorial Calendar

Which should you choose?

If you have a blog with multiple contributors, Edit Flow would be a great choice due to its level of functionality.

Even if you have a single author blog, I find that the custom statuses and post notifications can be great for keeping organized.

If you want a straight forward way of managing your posting schedule better, Editorial Calendar is a great choice.

Grow your email list

If you want to grow your blog, you need to build an email list because it’s the most effective way to reach your audience. It’s also a great way to sell products almost on auto pilot.

Out of all the list building plugins on the market, there is one in particular that stands out:

Thrive Leads

Thrive Leads

There are so many ways to build your email list but there’s a problem.

Most of the list building strategies that big marketers talk about can’t be done without the right tools.

Or at the very least, they are difficult to implement.

This is where Thrive Leads comes in – it’s the most feature packed list building plugin on the market right now.

It supports all of the different opt-in form types you’ll need, it provides with any email provider that supports HTML forms and it makes it easy to test forms.

Just use their drag & drop editor to create your own opt-in forms, or use one of the templates included (there are a lot of them).

What I love about this plugin is how it has features that I haven’t seen on any other plugin.

Let’s say you want to send your subscribers a PDF – the digital asset delivery feature will take care of it for you and integrates with email tools like MandrillApp to ensure the best email deliverability.

Another great feature is SmartLinks. It will enable you to show different forms or calls to action to your existing subscribers.

This means you can ensure you don’t display the same opt-in forms to your subscribers and stops you from wasting opportunities.


  • 30+ templates.
  • Digital asset delivery.
  • Supports various opt-in form locations: popovers, sidebar, after post and slide-ins.
  • Supports 2-step opt-in forms.
  • Shortcode support.
  • Advanced page targeting functionality.
  • A/B Split Testing.
  • Supports most popular email providers.
  • Easy form customization.
  • Easy to use interface.

Price: Starts from $67.

Get Thrive Leads Read Review



Here’s the deal:

You know you need to build your email list but what if you need a free tool?

The truth is that most free tools are so limiting that they’re near useless.

…And you end up having to install countless other plugins just to perform basic tasks.

But it doesn’t have to be like that:

Instead you can use Sumo to add various types of opt-in forms to your site – and it’s completely free to get started.

SumoMe is a suite of apps designed to help you get more traffic, and a bunch of them are awesome for list building.

This includes:

  • List Builder – Add lightbox popovers to your website.
  • Scroll Box – Display an opt-in form as visitors scroll down pages/posts on your website.
  • Smart Bar – Show your visitors a notification bar at the top or bottom of your website – use it to build your list or drive traffic to a page.
  • Welcome Mat – This adds a full screen popover which has proven to convert well.

SumoMe differs to most plugins in this list because it’s primarily a web based app, which means you can install it on any HTML website. But you do have the option to install it using their handy WordPress plugin.


  • Page level targeting
  • Customize colors/headlines/taglines quick
  • Integrates with most popular email providers
  • Responsive opt-in forms
  • Add other apps to boost your traffic such as Share, Image Sharer, Heat Maps and more

Price: Free with paid accounts available to add additional features.

Get Sumo

Which should you choose?

SumoMe is the completely free, so you can install it and get started right away.

To use features such as split testing or remove their branding, you’d need to upgrade to a paid plan but that’s to be expected. As far as free list building tools go, it’s the best.

However, Thrive Leads comes in at a fairly low cost of $67 and has no feature limitations.

There are a few features such as digital asset delivery which no other tools of this nature have.

One of the key differences is how each of the editors works.

With Thrive Leads you have a drag & drop editor which allows for huge customization possibilities.

But with SumoMe, you can only change certain options so you’re limited on what you can change – this does speed up the process of deploying forms.

Build high converting landing pages – fast

Whether you want to sell a product, sell a service or build your email list – landing pages work well.

The idea of a landing page is that distractions are removed and the entire page is focused on a single goal. That goal is to convert.

I’ve tried plenty of landing page creation plugins, even a few free ones but I’ve come away with the conclusion that paid tools do this far better.

And the free plugin I tried charged for integration’s with email providers so it ended up being more expensive than the cheapest plugin listed below.



This is more than a plugin; it’s a complete landing page platform.

Leadpages handles everything from creating landing pages and hosting them to delivering digital assets.

The WordPress plugin is uploaded as most other plugins but the difference here is that the pages can be edited on the fly right from within Leadpages. This allows for split tests and important to be made within a few clicks.


  • 70+ templates with more added each month.
  • Built in statistics.
  • Built in split testing.
  • Templates are arranged by conversion rates.
  • Pages are mobile responsive.
  • Digital asset delivery.
  • Compatible with most popular email providers.
  • Add landing pages within Facebook.
  • LeadBoxes feature allows you to utilize 2 step opt-in processes.
  • LeadLinks allows subscribers to join a list by clicking on a single link.
  • Pages are hosted for you.
  • Use LeadPages with HTML based websites.

Price: Starts from $37/month.

Get Leadpages



OptimizePress is a powerful plugin that makes it easy for you to create high impact landing pages and various other marketing pages.

You also get a theme version with it which can power your entire blog as well as a membership plugin which can come in very useful.

There are plenty of templates to get you started. You get 30+ templates out of the box and you have the option of subscribing to the monthly club will give you access to 100+ more.


  • Theme version included.
  • Drag and drop editor for easy page building.
  • Add OptimizePress elements to posts using shortcodes.
  • Fully mobile responsive.
  • Membership plugin included.
  • 40+ custom elements to add to your pages.
  • 30+ templates.
  • Support for 2 step opt-in processes.
  • Support for most popular email providers.
  • Support for popular membership plugins like DAP, MemberMouse and Wishlist Member.

Price: Starts from $97.

Get OptimizePress Read Review

Thrive Content Builder

Thrive Content Builder

Thrive Content Builder recently received a fantastic update.

It was originally focused on building custom page layouts but now has the added option to create landing pages with 2 step opt-in forms.

The visual editor is straight forward to use and can display page layouts using your existing theme.


  • 120+ templates included.
  • Easy to use interface.
  • Event manager allows creation of 2 step opt-in forms.
  • Various design elements for your pages.
  • Built in API can be used to add your own custom elements.
  • Undo/redo functionality.

Price: Starts from $67.

Get Thrive Content Builder Read Review

Which should you choose?

I find that Leadpages is quickest overall and has some features that save me a huge amount of time. For example, the A/B split testing feature is brilliant.

On the downside there are long term costs involved and there isn’t much room to customize templates. They recently released a drag & drop builder which is awesome, but it doesn’t work with all of their templates (yet).

OptimizePress is a more resource intensive plugin but has extensive functionality and the membership plugin makes it a great offering. It’s worth noting that they have taken steps to address the “resource intensive” issue.

Thrive Content Builder is more lightweight than OptimizePress but still includes advanced customization options. Thrive Content Builder works out more cost effective and has a great range of templates included out of the box.

Encourage social sharing

You need to make it easy for your readers to share your content so it’s worthwhile getting a plugin installed for this.

There are a lot of social plugins on the market, both free and paid but there are two which I have been using recently to great effect:

Social Warfare

Social Warfare

Social Warfare is an impressive plugin.

It comes fully loaded with features that will help you drive more traffic to your website from social networks.

For example, Pinterest is usually a social network that most people don’t focus on.

Taller images usually get a lot more visibility on Pinterest but most featured images that usually get shared are horizontal – not very Pinterest friendly.

With Social Warfare you can add unique images and descriptions for Pinterest which will help you get much more traction.

You can also use it to add sharable quotes within your content and add custom tweets for individual posts.

There are a bunch of smart designs for the social buttons and they support the main social networks.


  • Supports UTM parameters so you can monitor traffic in Google Analytics.
  • Supports sharable quotes with several smart designs.
  • Custom social sharing options for individual posts.
  • support.
  • Advanced control over how share counts are displayed.
  • And lots more.

Price: $24/year (cancel anytime).

Get Social Warfare

Share by Sumo

Sumo Share

Sumo have some pretty awesome tools and this is one of their recent additions.

You can easily add social sharing buttons to various locations on your posts including a floating social bar.

You do have to register an account to use this and it will display a powered by simple when people use the “more shares” option but it still packs a punch.


  • Supports 16+ social networks.
  • Various visual placement options.
  • Option to exclude URL’s.
  • Mobile responsive.
  • Display total share counts.
  • Track total shares.
  • Automatically optimizes based on which networks refer the most traffic.
  • HTML version.

Price: Free.

Get Share by Sumo

Which should you choose?

If you’re looking for a straight forward plugin that is completely free, Share by SumoMe is a solid option.

It’s very light weight and has some helpful features.

On the downside, it can be time consuming to exclude this from certain pages and it doesn’t come with a short code option.

Social Warfare has some unique features that Share doesn’t have. This includes click to tweet boxes, Pinterest specific images and it’s very easy to disable share buttons from specific post types and taxonomies.

For example, if you don’t want share buttons on pages, it’s just a few clicks to get that done.

Block spam comments with ease

Spam comments are still a serious problem.

They drain your server resources and take up valuable time if you were to moderate them all by hand. The plugins listed below will help you save a lot of time moderating them:



Akismet is one of the most popular and effective ways that we can combat spam.

It’s different to a lot of plugins because it’s actually a web-based service that checks comments against their own system – this is one of the reasons it’s so effective.

You then get the option to review any of the comments that it suspects are spam. This is a great change because in an earlier version, anything caught as spam was buried without the option to review.


  • Checks comments and removes those that appear to be spam.
  • Free version supports 50,000 comment checks each month.
  • Hidden links are revealed to help spot spam.
  • Standard support.
  • Access a monthly snapshot of statistics.
  • Ability to block the most obvious spam.

Price: Free for none-commercial use, plans start at $9/month.

Get Akismet



This plugin will completely replace the native WordPress commenting system for a hosted system which has a huge number of features.

This does pose an additional hoop for readers to jump through, so it’s important to edit the settings to allow guests to post.

It’s worth considering that some people dislike the platform because it’s not as straight forward to comment as with the WordPress commenting system, although once you have an account commenting is very easy.

This is much more than a spam blocking plugin, but I’ve listed it because it’s the reason I went to 100+ daily spam comments to 0.


  • Moderate comments offsite.
  • Easy comment subscription for users.
  • Comments can be voted on and featured.
  • Whitelist and blacklist commenters with ease.
  • Comment notifications are taken care of.
  • Earn money by displaying related content below your blog posts.

Price: Free.

Get Disqus

Which should you choose?

I’m 50/50 on this. Both Akismet and Disqus have their pro’s, and con’s.

With Akismet, you get to keep the native WordPress comments which are very familiar to most people. And it is super effective at spotting spam.

But, with Disqus, it will replace the native WordPress comments. This does make it easier for everyone who has a Disqus account.

However, for those who don’t – it can put them off commenting. There is an option that allows guests to comment but it’s usually turned off by default. Once enabled, it’s still not entirely obvious when someone goes to leave a comment.

I like how you can moderate comments via email with Disqus. You can just say “Approve” or “Spam” and Disqus will take care of it. You can also write your reply via email.

There are also performance benefits of using Disqus because of the way it replaces WordPress comments.

Ultimately, the decision comes down to your exact circumstances and the features you need.

Over to you

I’ve listed a lot of plugins and all of them can be effective in their own way.

Start off thinking about what you need a plugin to do for you first, then look at some specific options but consider which features you really need.

Which features really matter to you and your blog? Which features will make things easier for you or your audience? Or could certain features give your blog’s traffic a boost?

Grab a pen and paper real quick and get started.


Disclosure: This post contains affiliate links. This means we may make a small commission if you make a purchase. This doesn’t cost you any more but it does help us to continue publishing helpful content – thank you for your support!

Wondering which WordPress plugins you need on your blog? Check out our essential guide to the must have WordPress plugins.

Adam Connell

Adam used to manage the content marketing efforts for brands earning well over 8 figures in annual revenue. Now he teaches bloggers how to create a blog that thrives in a noisy online world. Click here to get exclusive content you won't find on the blog.

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