18 Free Google Chrome Extensions To Improve Your SEO Workflow

Best Chrome Extensions For SEO

Tired of mundane, repetitive SEO tasks that rob you of your productivity?

Looking for free SEO-related Google Chrome extensions that help save time and get more done?

In this article, you’ll find a list of 18 powerful Google Chrome extensions that help you save time and improve your SEO workflow.

Ready? Let’s go!

1 – SEOquake by SEMrush

05 SEOquake

SEOquake is without doubt one of the most popular Chrome SEO extensions out there, and that’s for a reason. It’s not only easy to use but also extremely useful to anyone, regardless of their SEO experience.

The extension, which is well-maintained and updated regularly, basically helps you get a detailed overview of your website with a click of a button. Right from your Alexa rank to keyword density to indexing information—you get everything under one roof.

SEOQuake gives you critical data to improve your SEO in three main areas:

  1. Technical
  2. Content
  3. Link Authority

The extension allows you to configure and customize it according to your requirement. And in case you want access to more data, you can use your SEMRUSH account with it.

Last but not the least, when you do a Google search for your target keyword, SEOquake gives you detailed information on each site ranking for it.

2 – Meta SEO Inspector

01 Meta SEO Inspector

When you’re trying to improve your website’s Google rank, the last thing you want is an SEO-related technical issue creeping in.

Meta tags tell Google and other major search engines what your web page is exactly about. Contrary to popular belief, meta tags still matter when it comes to SEO. So if you’re not optimizing them, you’re putting your website’s ranking at risk.

The META SEO Inspector extension is a great tool to help you find out if your meta tags are properly set up. For example, if your title tag (which happens to be the most important of them all) is too long or if the description is missing, the extension will prompt you to fix it.

Taking care of your meta tags is the first step towards putting your website’s technical SEO in place.

3 – Redirect Path

03 Redirect Path

If you want to keep your website’s technical SEO up-to-date, Redirect Path is an extension that is a must-have.

Keeping all your links in working condition is an essential part of having a healthy website. However, there are times when you will have to change your URLs for one reason or the other. This is where redirects come in.

Redirects are not only important for the visitors, but also for the search engines. Because when you move or delete your content on a particular URL, you want your visitors to be taken to another working URL instead of having them land on a 404-page.

Using the Redirect Path extension, you can check if your redirects are working properly and ensure that your website visitors are having a great user experience.

4 – PageSpeed Insights

04 PageSpeed Insights

Gone are the days when people patiently bared with slow-loading pages. Today, with blazing fast Internet speeds and almost 60% of searches being conducted on mobile devices, a website’s speed has never been more important.

Users and search engines, both expect a website to load quickly and efficiently. Which means, poor loading times can have a negative effect on your website’s conversion rate and may also cause your search engine rankings to tank.

The more time you take to fix your website’s speed issues, the more traffic and revenue you end up losing. This is why an extension like PageSpeed Insights is important. It tells you exactly what to change in order to improve your website’s overall loading time.

PageSpeed Insights gives your website a “performance score” for each device and also lets you know if it’s mobile friendly. In case one of your pages has a low score, you can click on the “need more” link to look at a detailed error report.

5 – SEO Search Simulator by NightWatch

07 SEO Search Simulator

Properly applied SEO can help you drive targeted visitors to your website from all over the world. But the amount of traffic you receive ultimately depends on how your site ranks in various different geographical locations.

Previously, Google allowed you to change domains to search for your keyword in different countries—not anymore. But thankfully, the free SEO Search Simulator extension by Nightwatch lets you do just that.

Whether you’re doing SEO for your own site or for a client, you can use this extension to track your website’s ranking position in the search engine result pages in different countries. It basically simulates search engine queries from the location of your choice.

6 – Free Backlink Checker by LRT

08 Free Backlink Checker - LRT

The outgoing links on your website matter. Which is why you need to keep them in check. The Free Backlink Checker by LRT lets you know which of your outbound links are broken while also showing unverified links in various categories, such as no-follow vs follow.

The tool comes equipped with an on-page link code browser that allows you to see the source code of a link and quickly find any issues. If you want deeper analysis, you can easily export links (with their full profile) from a page in an XLSX or CSV file.

All in all, this extension can be your one stop solution for analyzing every single outgoing link on your website and fixing them if needed.

7 – N.A.P Hunter

09 NAP Hunter

N.A.P, which means Name, Address and Phone Number, is important for any business that wants to improve ranking in the local search results. Why? Because Google and other major search engines use this data to rank businesses and show the best result when people conduct geo-targeted searches.

However, finding N.A.P information can be a pain for SEO professionals who work with local clients. The N.A.P Hunter conducts multiple searches for the business you’re working on. And ensures that the N.A.P details are in place.

8 – AMP Validator

10 AMP Validator

AMP or Accelerated Mobile Pages is an open-source coding standard designed to help publishers give their readers the best user experience.

Since mobile responsive sites could load slower than their desktop counterparts, AMP allows you to load your website quickly on mobile devices. In other words, it loads the ‘lite version’ of your website so that your visitors are able to access information quickly and easily.

AMP is not just important for better user experience, but also for better SEO. Because ultimately, even Google wants to give its users a higher quality experience when they click-through the search results.

You can run the AMP validator extension on your website to check if your pages are good to go. If a page is not optimized for AMP, it’ll show a red signal on the extension icon. It definitely can’t get easier than this.

9 – SERPTrends

11 SERPTrends Image

The SEO game is dynamic in nature. And that’s why you need to keep a tab on your search engine rankings day in and day out. Doing this manually for each major search engine can be cumbersome. This is where the SERPTrends SEO extension comes in.

This free tool shows you whether your website’s position has changed in the SERPs or not. How?

When you first check the ranking of a website in Google or Bing, the extension records its current position for the keyword. When you go back and search for the same keyword the next day, it compares the ranking to the previous day’s.

10 – Page Analytics by Google

12 Page Analytics - Google

Improving your website’s performance goes hand in hand with how well it ranks on Google. The Page Analytics extension by Google lets you track important SEO metrics such as pageviews, active visitors, average time on page and bounce rate.

This very useful extension helps you see data directly from your Google Analytics account without having to visit it. As long as you’re signed into your Google Analytics, you can view each metric in real time by clicking on the extension’s icon.

Google search is powered by its extremely smart RankBrain technology, which heavily focuses on user engagement factors. By using this extension, you’ll be able to track how your website’s important pages are performing and work on making them more engaging.

11 – SimilarWeb

13 SimilarWeb


One of the reasons why many fail at SEO is they fail to understand their competitors. The SimilarWeb extension makes it easy for you to analyze any website and get detailed insights into the traffic numbers, bounce rates, site time, etc.

Backed by robust technology, the tool gives you a lot of worthy information. SimilarWeb does this by analyzing data collected from various Internet service providers and site crawlers.

You can instantly get access to your competitor’s audience demographics, ad spend, and what geographical locations are sending them the most traffic. All of this is real data that you can trust and use confidently.

The information you get from the SimilarWeb extension is valuable because it counts towards SEO. Beating your competition gets a lot easier when you know where you stand against them.

12 – SEO Peek

14 SEO Peek

If you want to send the right signals to Google and achieve/maintain good rankings in the long run, you need to have your on-page SEO in place.

The SEO Peek extension allows you to keep a tab on the on-page SEO factors of your website or your competitors. The best part is, you do not need to dabble with the site’s HTML source to make it work.

SEO Peek automatically shows you the heading information, link tags, meta tags and helps you understand the HTTP status and meta robots. In short, it’s an SEO extension you should use if you want to go beyond general SEO.

13 – Hunter

15 Hunter

On-page SEO is only one half of the equation. The other half is off-page SEO, that mainly involves link building. A well-optimized website that doesn’t have quality backlinks will have a hard time ranking well.

Manual outreach may seem like a mundane job, but it’s also one of the most efficient ways to grow your backlinks ethically and improve your SEO results.

The Hunter extension makes the whole outreach process a little less tedious by helping you find all the valid email addresses associated with the domain of your choice.

As you sift through websites looking for potential backlink partners, this tool fetches their contact details with a few simple clicks. Once you have a list of potential link partners, all you need to do is craft a responsive email and hit send.

14 – BuzzSumo

16 BuzzSumo

High quality content that gets shared extensively on social media has a higher chance of ranking in Google. Which proves that people find it interesting. And interesting content is easier to get backlinks to.

The BuzzSumo Chrome extension lets you see the number of social shares an article is generating and the number of backlinks it has managed to build.

On the flip side, you can also enter your competitor’s website to see which of their articles is getting the most attention in terms of social shares and backlinks.

15 – OpenLink Structured Data Sniffer

17 OpenLink Structured Data Sniffer

If you want to take your SEO to the next level and apply more advanced steps, then analyzing the open structured data on your website would be a good idea. The OpenLink Structured Data Sniffer helps you achieve that goal.

The structured data of a website is inaccessible unless you study its HTML documents. Once unlocked, this very data can be used to better your chances of showing up more in various widgets in Google. Which can obviously lead to a higher number of clicks.

The SERPs are a mixture of paid and free, organic search results, which happen to receive a greater share of clicks (up to 60 percent). By using this extension, you’re able to use structured data and generate more clicks to your site. It takes a little work, but totally worth the effort.

16 – User-Agent Switcher

18 User-Agent Switcher

SEO used to be easy in the pre-mobile era. But once technology advanced, more and more people started Googling from their mobile devices. A change that the big G adapted to by shifting to mobile first index. Which increased the importance of having a mobile website.

Today, if you’re doing SEO, you need to see your website from various user agent perspectives within your web browser. It’s a step you can’t afford to skip. Because in order to truly understand how your visitors will experience your website’s mobile version, you have to change your browser user agent and see.

The User-Agent Switcher extension is by far the most versatile tool out there that helps you switch agents. It’s simple to use and doesn’t throw any errors. You really don’t need anything else as it gets the job done.

17 – Tag Assistant

19 Tag Assistant

This useful extension by Google lets you check the status of different Google tags on your chosen web page. It also acts as a troubleshooter when installing Google tags such as Analytics, Tag Manager, etc.

With the help of the Tag Assistant extension, you’ll be able to see if your HTML tags have been appropriately placed within your code. It does so by recording sessions and analyzing tracking tags. In case of an error, it’ll notify you so that you can fix it.

All in all, don’t let the simplicity of this extension fool you. You’ll truly know how helpful it is once you start using it.

18 – Wappalyzer

20 Wappalyzer

If you want to get real results with your SEO efforts, you need to go beyond your own website and look deeper into other higher-ranking sites. You need to study them and analyze what kind of platform they are using, whether they’re using Google analytics or not, etc.

The Wappalyzer Chrome extension tells you the technologies used by a website. It also lets you detect analytics tools, content management systems, server software and a lot more.

When you have access to such insider information, you can use it to apply it to your own website and make the necessary changes for better, long-term SEO results.

Conclusion

The list of free Chrome extensions that we shared above is by no means complete. Regardless, these SEO-related extensions to help you get the most out of your time.

You don’t have to use every single extension listed here, and neither do we recommend it.

Focus on using the ones that will truly add value to your SEO project. Even if one tool out of these improves your results, it’s going to be worth it.

Finally, if you want to level-up your SEO knowledge, be sure to check out our beginner’s guide to SEO.

Best Chrome Extensions For SEO