It’s a common misconception with new bloggers that once you publish a blog post, that’s it, you’re done.
Readers will flock to your blog to consume content and your audience will expand.
The truth is creating good content is only a small part of the process.
You need to go all in on content promotion. After all, no-one is going to read your content if they don’t know it exists, right?
So how can you get as many eyeballs on your content as possible?
Step in content promotion platforms.
What is a content promotion platform?
Content promotion platforms are designed to make promoting content easier and quicker. Many of them automate the process, meaning you simply set things up and let the tools do their work.
These platforms have the ability to reach a broader audience than you can achieve on your own. And, a larger audience, means more people seeing your work. Reaching more people paves the way for them to discover your blog. And if they like what they see, they may even come back for more.
Others will be focused on making certain aspects of the content promotion process easier – meaning you have more time to spend on what matters.
It’s a win-win all around.
The best content promotion platforms
To save you the time of having to hunt content promotion platforms down, here are some of the best ones. They’re used by some of the top bloggers in all niches to power their promotion efforts.
Quora is like a grown-up version of Yahoo Answers. Here people post queries and receive solutions from those more in-the-know.
Where promoting your content comes into play, is in the answering of those questions. Seriously well thought-out answers with a good deal of detail can prove popular. By inserting a link to a relevant piece of content in your answer, it turns into a good promotion strategy.
And some answers will be sent out in Quora Digest emails and read by thousands of people.
Quora is completely free to use and a partner program is offered to those who submit great answers frequently – giving you the option to earn money too.
2. Quuu Promote
Quuu Promote makes promoting your content simple and easy. They’re one of the only platforms that use real people to share your content on social media.
It doesn’t stop there either. When building your campaign you have the choice to select your desired niche. By choosing the right category, only influencers with those interests will see your content.
This kind of targeted promotion circulates your posts among a more engaged audience.
So, who is sharing your content exactly? Users of Quuu’s core offering (a content suggestion platform) will be given the option to share your content.
Quuu Promote starts from $25 per promotion, running for 30 days. You’ll also have access to unlimited re-promotions.
Sendible (aff) is our go-to tool for social media management.
For any content promotion campaign, you’re going to need to schedule promotional posts on key social networks. Sendible makes this easy with content libraries, bulk importing, scheduling queues. You can also recycle posts so your evergreen content can continue to stay visible.
Your social posts can be tailored to your desired platform, and they also offer Instagram scheduling without the need for an app.
You’ll be able to see all your updates on a publishing calendar so you know exactly what’s going on.
Aside from the scheduling functionality, you can also set up keyword monitoring to help you find potential opportunities to promote your content. All replies to your messages are grouped into a unified social inbox where you can respond, or assign to another member of your team.
For a more detailed comparison of social media management tools, check out this post.
Pricing starts from $29/month.
BuzzStream (aff) is a platform with the goal of helping you to:
- Find influencers
- Connect with influencers
- Manage relationships
- Engage in personalised outreach
You can use BuzzStream’s Discovery platform to find influencers in your niche and then connect with them using their core outreach platform.
Their outreach platform allows you to integrate email sending, manage relationships, etc. Streamlining the process of connecting with influencers.
Exactly how you use BuzzStream will depend on your needs or which sort of outreach approach you use. That said, it’s most commonly used for PR and various types of link outreach.
Pricing starts from $24/month.
Triberr is a popular platform used by bloggers to promote content with like-minded people.
Through the use of Tribes – groups of people with similar interests and niches – users can share their posts with tribemates. It utilises the power of reciprocal sharing. Which in turn, amplifies your reach into a more varied audience.
The beautiful thing about Triberr is it’s not all about automation. You can nurture relationships which may end up being long-lasting and fruitful.
Going one step further, Triberr has a promote feature which boosts your post to the top of the stream of content and other tribes for $5 to $15.
A free plan is all you need to get started. Paid plans offer extra functionality and paid promotion of specific posts is available for $5-$15 per post.
6. Facebook Ads
You’re likely no stranger to Facebook Ads – it’s hard to escape them sometimes! But this is where its power comes into play. With an estimated 2.7 billion people using the platform, it has the potential for you to reach a huge audience.
With Facebook Ads, you can plan all kinds of campaigns from boosting a blog post or Facebook page to re-targeting for your website. With the Audience Network, you can also reach people beyond the Facebook platform.
And let’s not forget that you can advertise on Instagram via the Facebook Ads platform too. So your campaigns can also reach influencers on there.
Building a campaign can take some time on Facebook. Its interface isn’t the most user-friendly and it takes a steep learning curve to understand every option. But for simple ads and promotions, it’s fairly straight-forward.
Facebook ads pricing varies based on your budget and promotion details. Yet a few dollars can be enough to get started with something basic.
Just be careful because Facebook tends to set a default campaign budget that’s pretty high if you’re just getting started, so be sure to set a lifetime budget that’s affordable. And, ideally you’ll have a sales funnel in place to ensure you get a return on your investment.
Outbrain is an advertising platform that helps you share content to high-quality sites.
Ads can be created in minutes with a simple 4-step process. And it works with almost any type of content from landing pages, to blog posts and third-party reviews.
When launched, your ads appear among a grid of promoted content on publishers websites. This makes it easy for readers to discover related reading material. And the beauty is you can target specific demographics so your ads are only distributed on relevant sites.
Outbrain works on a cost-per-click (CPC) model, like Facebook. You’ll be charged for the number of clicks each campaign receives based on the CPC you set.
Like Outbrain, Taboola recommends content to audiences in-feed across thousands of high-quality publishers. With its content recommendation platform, you can drive traffic to your blog posts as well as improve social sharing metrics and backlinks.
Taboola has a strong focus on videos because they’re the most demanded forms of content. But that shouldn’t put bloggers off. Static content does just as well, reaching millions of interested people.
At Taboola you will pay for campaigns on a Cost-Per-Click basis.
9. Quora Ads
People visit Quora on a daily basis to seek answers to their most pressing questions. So advertising with Quora can be a better way to reach your audience than simply link dropping in an answer.
Advertising on Quora helps you reach custom audiences based on your own Quora data. It also helps deliver content at the right time and in the right context.
Creating an ad takes only a few minutes. And with detailed performance analytics, you have everything you need to promote effectively.
On Quora Ads, there are three ways to bid for your ads (how your ads are priced).
- CPC Bidding
- CPM Bidding
- Conversion Optimised Bidding
Medium is a publishing platform that can also work well for republishing content. With over 60 million monthly readers, it’s a great way to reach a new and insightful audience.
There’s a category for almost every type of content on Medium. With the extensive tagging features and helpful reader statistics, you’ve got a great overview of how posts perform.
What’s more, you can link back to your original blog post, directing readers to your website.
Free to publish content and you can opt-in to their partner program to earn money but that will restrict who can read your content.
Zest is a content promotion tool geared to people with a strong interest in marketing. It curates quality marketing content that is accessible to read via its website or Chrome extension.
Anyone can publish their content to Zest for free. But the approval process may take some time.
Each submitted post has to pass Zest’s quality control check-list. Anything unrelated to marketing, won’t be allowed on the platform.
Once your posts are approved, you can gain access to the Zest content boost. This helps you gain more exposure from Zest’s elite members which results in more clicks.
Zest is free to use but you can choose to have your content boosted. Pricing for that is available upon request.
12. Viral Content Bee
Viral Content Bee is a platform that helps with free social shares from real influencers. By promoting high-quality content and authentic sharing, it aids in building credibility and brand awareness.
Promotion is free across all major social media sites. And it relies on reciprocal sharing of other people’s content in a similar way to how Triberr works.
BlogEngage is a community of bloggers, where users submit their posts for more exposure and traffic.
Submitted articles go to the Upcoming page, where community users can vote on the best content. If articles achieve a good number of votes, it is published on the BlogEngage homepage for everyone to access.
With a wide range of categories, there’s something to suit every niche and reader. This makes it a useful free platform to add to your arsenal.
Flipboard began as a magazine style feed reader. But over time it developed into one of the top choices for content discovery used on various devices.
It helps with content promotion in the form of Flipboard Magazines. These are collections of articles curated into one magazine. By including your own content into the mix, it’s a good recipe for helping more people find your blog posts.
Give your magazines a little extra help by sharing them across the web. Or, you can embed them on your blog for everyone to see.
Powered by LinkedIn, Slideshare is an effective way to share your knowledge. You can do so using slideshows, presentations, documents, infographics and more.
By breaking blog posts up into slides and adding it to the platform, or uploading them in document form, you can reach a new and professional audience.
Presentations created on the platform can be shared across most social networks. You can even embed them using an iframe or WordPress code. Want to share them via email? then copy and paste the link provided.
While Slideshare used to have a premium model for a fee, it’s now free for anyone to use.
Paper.li is a free way to collect and share great content on the web. By using machine learning and social signals, it finds relevant content and automatically distributes it where you want.
The free version is mainly for personal use as a way to follow and share your interests. Yet, the pro plan that costs only $9 a month has more powerful features including:
- Custom call to action overlays
- More social sharing options
- Full customisation options
- Email distribution via paper.li
- Add curated content to your website
- Advertisement removal
A strong focus on content promotion is critical for any successful content strategy. Without promotion, your posts will sit unappreciated by those seeking answers, which you might have waiting to be discovered.
By utilising some of the platforms above, not only can you get more eyeballs on your content, but also grow and expand your audience. This ultimately helps you establish yourself as an authority in your niche, making yours the go-to blog for a variety of solutions.
So instead of sitting back and hoping for the best, start promoting your heart out. Your blog will thank you for it.
Need more help with content promotion? Be sure to check out our detailed guide on how to promote your blog.