The web is a noisy place. And cutting through that noise isn’t easy.
It can be hard work. Really hard work.
I guess we could say that it’s more of a battle.
But the truth is that it doesn’t have to be such hard work.
You hit publish on your blog post and then you get started on promoting it all over your social media channels.
You’re pumped because you know your readers are going to love reading your post on Budget Friendly Tips for Families, and you’re sure they’ll come away with a few new ideas.
Have you ever put everything you had into writing guest posts, only for them to fall flat?
You look at your analytics and wait for the hordes of visitors to arrive.
Weeks later, and your guest blogging efforts have failed to gain any traction.
I’m strange.
(I actually prefer the word weird but I guess they have similar meanings).
Strange people do strange things…
Which is probably why I attempted (and failed, I managed just 43) to write 50 high-quality guest posts in 3 months.
But why?
When I was a kid, I grew up doing a youth program that had a lot of fun games and races.
One race in particular I found intriguing was the penguin race.
As we lined up at the starting point, each contestant was given a bowling pin which had to be carried with their feet across the finish line,
How many of you think Pinterest is only a place for women to share their latest recipe or DIY project?
If the top 30 Pinners are food, fashion, design, and wedding bloggers, it’s safe to say it’s a scrapbooking paradise for women.
So, it’s easy to push this visual search engine under the rug because you think this platform isn’t for you.
Starting a blog that grows at an impressive rate is no easy task.
It’s HARD work, right?!
It takes time, patience and the right mix of tactics to drive impressive amounts of traffic.
But blog growth can be easier:
Each type of content will attract certain types of people.
I did a rather odd thing this one time…
I went to a popular blog, read their guest post submission guidelines, took notes, and then deliberately designed my pitch to break most of those guidelines, and sent it out.
Guess what happened?
I got the spot.
Have you ever wondered how the top bloggers get so many social shares?
We’ve all asked the question at some point.
And sure, social share counts are a bit of a vanity metric but that’s only part of the story.
The real truth is that awesome things happen when you get more shares on your content,
Do you think an outreach campaign that gets you engagement from the TOP influencers in your niche can help grow your blog?
You bet it does.
The challenge though is that top influencers are flooded with messages and tons of requests each day. So don’t be surprised if you hit a wall of…silence.
Are you brimming with excitement over your new blog?
You’ve been a great blogger and produced consistent content you know people are going to like.
Two months go by, and you’re still smiling from ear to ear because you have people coming to your site! It’s not a lot,
Do you hear that?
The sound of crickets in your comment section.
The radio silence on your Twitter feed.
The deafening sound of a lack of engagement on your blog.
Don’t you wish you had an “off” switch for those discouraging sounds?