As a small business, what’s your end goal?
It’s probably the same as any other business: to make more money and to keep growing.
And to keep your business expanding and to keep revenue increasing, you need to generate as many leads as possible, right?
Not just any leads,
Small businesses and marketers often rely on analytics and data to help them improve their lead generation tactics.
But once you acquire leads, it’s important to engage with them throughout each step of the customer experience.
One way is to focus on customer feedback.
You hear it all the time, the popular buzzword – content marketing. But, do you know what it means and – if you are currently doing it – are you even doing it right?
For many small businesses online, lack of knowledge or skillset is what turns a good idea – a content strategy – into an ineffective way to grow their business.
When you have a business blog, you know that sometimes the things you have to say or explain aren’t always the most enjoyable topics for your audience to read about.
But, as a business owner or marketer, you know how important it is to have a blog as a marketing tool.
You’ve probably been slaving away creating a product you hope will generate passive income.
Maybe you’ve spent time cultivating a following, growing your email list and building your blog in preparation for launching your signature product.
With all that out of the way, the focus now becomes on sales.
Growing your email list is important when starting your online business. Without a list of leads, acquiring business will be difficult.
That’s why you often hear from marketers that the money is in the list. But how do you go about gaining more subscribers if you already have the basics covered?
If you’re a small business owner doing business online, the thought of not making any conversions can make you lose sleep at night.
You work hard at creating your website – or the online version of your brick and mortar business – with a distinct brand and logo.
When you think about growing your email list, a lot of advice focuses on inbound strategies.
These may include opt-in forms all over your site, content upgrades placed strategically on popular content, or guest posts to bring in new traffic.
But,
When you think of using social media to promote and advertise your business, Instagram probably isn’t the first network to come to mind.
Typically, you think of Facebook Ads or networking on Twitter as traditional avenues many businesses use.
But, with Instagram being one of the fastest growing social media platforms in the last year or two,
Marketing automation. If you’re not familiar with the term, it might sound like a buzzword; something that’s only for big businesses.
But you’d be very wrong.
If you’re not taking advantage of marketing automation in your online business – no matter the size – you’re leaving a lot of potential revenue on the table.